As part of my work with Explore Alexandria/Pineville, I have been deeply involved in shaping and elevating the brand’s visual and strategic presence. My role includes campaign planning, creative strategy, and the design of all brand elements, from digital and print materials to social media content and promotional assets. I’ve helped craft cohesive campaigns that highlight the unique culture, attractions, and community spirit of Central Louisiana—ensuring every design reflects the heart of the region and engages both locals and visitors alike.

I also frequently edited and updated the Explore Alexandria/Pineville website and social media, keeping content, imagery, and layouts fresh and consistent with ongoing campaigns.